Empowered Selling - Episode 6 - Doreen Per

In this latest episode, I had the pleasure of chatting with Doreen Purnell, CSO at Scaleway, a trailblazing European cloud and AI solutions provider. With a stellar background at Bloomberg, Facebook, and DataIQ, Doreen shares her insights on transforming organisations, building high-performance teams, and embracing innovation.

Highlights of our conversation include:

• The power of relationship-building in sales—trust is your true superpower.
• How a culture of enablement and coaching drives scalability and talent retention.
• Creative strategies for outbound sales engagement—surprise touches, video outreach, and team challenges.
• The role of AI in automating mundane tasks and freeing up sales teams to focus on strategic in-person interactions.
• The importance of daring to take risks—asking for forgiveness, not permission—and seizing growth opportunities.

Doreen’s growth-mindset, authenticity, and adaptability make her a truly inspiring leader. Her advice? - Be bold, stay curious, and never be afraid to "ask for forgiveness"—the most successful often do.

Enjoy!